An electronic message is "spam" IF: (1) the recipient's personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND (2) the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent; AND (3) the transmission and reception of the message appears to the recipient to give a disproportionate benefit to the sender.
(i) Trivial or mechanized personalization such as "Dear Mr. Jones, we see that you are the holder of the JONES.COM domain" does not make the personal identity of the recipient relevant in any way.
(ii) Failing to click the "do not send me marketing literature by e-mail" button in a web sign-up form does not convey explicit permission. Only when the default result is "no follow-up e-mail" AND the inbox impact is clearly stated before any action which changes this result, can permission of this kind be conveyed.
(iii) The appearance of disproportionate benefit to the sender, and the relevancy of the recipient's specific personal identity, are authoritatively determined by the recipient, and is not subject to argument or reinterpretation by the sender.
(iv) Non-personal e-mail always places a disproportionate cost burden on the recipient, and is considered to disproportionately benefit the sender unless it was verifiably solicited or by the recipient's willing exception.
(v) A message need not be offensive or commercial in order to fit the definition of "spam." Content is irrelevant except to the extent necessary to determine personal applicability, consent, and benefit.
iway fully supports the standards and norms of the Internet Community in order to defend the Internet's e-mail systems from abuse by spammers. Further more iway supports and will enforce the strong terms and conditions as set out by the Mail Abuse Prevention System LLC (MAPSSM), prohibiting our customers from engaging in abusive e-mail practices.
Only iway's Owners, Employees, Clients, or Client's authorized users will be afforded the privilege of unlimited relaying of Email messages free of Email relaying charges as long as that use of our Email sending and/or relaying resources does not constitute spamming. Any other entity is strictly forbidden this privilege.
If as an iway client you engage in spamming, our policy is to warn once and then terminate. This means that you will be sent one warning that you are in violation of our terms of services upon the first incident of spam. Any subsequent spamming incident that you generate will be grounds for immediate termination of services regardless of whether or not you received the prior warning.
Mailing lists have a long and venerable history on the Internet. Mailing lists are an excellent vehicle for distributing focused, targeted information to an interested, receptive audience. Consequently, mailing lists have been used successfully as a highly effective direct marketing tool. Unfortunately, mailing lists are also vulnerable to misuse through a variety of means. An all-too-common example is where an individual is forge subscribed to a high number of mailing lists and must take extraordinary measures to be removed. Also, some marketers misuse mailing lists, often through a lack of knowledge about longstanding Internet customs and rules, or because they attempt to apply direct paper mail methodology to the electronic realm. The guidelines below are intended to assist list administrators in establishing basic list management procedures that should help them avoid the most common pitfalls. Good list management also pays off in other ways such as maintaining a high response rate and reducing costs associated with complaint handling.
Those who desire to establish responsible list management practices must be aware that there are certain fundamentals inherent to the structure of the Internet, and to how the email system functions across the Internet. Among those that are pertinent to these guidelines are the following:
Terms And Conditions:
The following terms and conditions are offered as a statement of Internet standards and best current practices for proper mailing list management.